Strategy and Business model


The Swiss Prime Site Group is pursuing its vision of creating sustainable living spaces for society as a whole and for its customers. With its first-class property portfolio worth around CHF 12 billion and a comprehensive range of services along the real estate life cycle, the company is uniquely positioned to turn this vision into reality, thereby meeting the needs of its customers and society in the long term.

Business model

Swiss Prime Site’s business model is based on the vision of creating innovative and sustainable living spaces. It covers the entire value chain along the real estate life cycle. This includes successfully investing in or acquiring a property or site, project development and project realisation, portfolio and asset management, property management and, if necessary or beneficial, divesting properties, sites or parts thereof. Swiss Prime Site works to the highest quality standards and systematically focuses on current and future market needs. Its goal is to ensure long-term, multidimensional value generation.


The group companies are also elements of the long-term success strategy. Alongside Swiss Prime Site Immobilien, these include Swiss Prime Site Solutions, Wincasa and Jelmoli. These companies generate valuable additional contributions, and strengthen the integrated business model of the Swiss Prime Site group. This doesn't just significantly raise sales and operating profit: it also increases the synergies within the group and the individual companies.


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