Maaglive

Hardstrasse 219, Zürich

Maaglive

Maaglive on the Maag site near Zurich Hardbrücke station complements the current uses with housing, culture and gastronomy. This further enhances the entire area and brings it to life all day long. Zurich West will have an urban, green centre - a place where people enjoy spending time.

Type of Use

Office - Residential - Culture - Gastronomy

Baustart

2025

Commissioning

2028 

Floor Space m2

14 500

Maaglive consists a residential tower with a roof garden and loggias, a four-storey culture house and the heritage-protected Building K, which is being renovated and converted. In addition to residential and office space, the flexible structures of the three buildings also offer generous spaces for various cultural uses. At the centre of the site lies the tree-covered neighbourhood square. Together with other green spaces, it contributes to optimising the microclimate and reducing the heat island of Zurich West. The design for the Maaglive project was developed within the framework of a study assignment. It was designed by the Berlin architectural firm Sauerbruch Hutton.

Swiss Prime Site has received the building permit for Maaglive from the City of Zurich. In its decision, the city of Zurich praised the successful integration into the neighbourhood and the design of the outdoor space: «Three very different and distinctive solitary buildings form an ensemble: a 14-storey high-rise (residential tower), the listed Building K and a new cultural centre. Between them is a public space, which becomes the new centre (neighbourhood square) as a generous, tree-lined, central outdoor space; in its density, this new green space generates a high-quality, novel atmosphere within the Maag site. [...] The urban integration of the three solitary buildings, or the linking of them to form an ensemble, is also achieved conclusively through the urban space and the various public and semi-public places. The development proposal surprises with qualities of outdoor space and creates pathways and visual relationships.»

An oasis for working, residential living and cultural activities

Until the late 1970s, Escher-Wyss was a purely industrial area located on the outskirts of the western part of Zurich. The site of the former Maag Zahnräder AG near the Hardbrücke railway station was revitalised by the construction of Prime Tower, the Cubus and Diagonal annex buildings and the Platform corporate building. The buildings continue to shape the region to this day. The Maaglive project now marks the beginning of a new chapter.

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Public Maaglive Festival on the Maag site

What a celebration. Many thanks to everyone who celebrated the building permit with us on Friday, 26 August. And a very big thank you to all the artists. It was a wonderful evening with a lot of positive anticipation for the new. We are already looking forward to many more celebrations together on the new Maag site.

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Maaglive: Kultur-Pavillon im Zeichen der Kreislaufwirtschaft

The new Culture Pavilion on the Maag site will be realised as far as possible according to the principle of the circular economy. This is the declared aim of the building owner, Swiss Prime Site. Two thirds of the pavilion is to be made of recycled material or renewable resources.

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About the location

  • Direct access to Bahnhof Hardbrücke 
  • Numerous gastronomic offers
  • 24-hour use
  • Grocery stores
  • Building in accordance with circular economy
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