Stories that move us

Stories that move us

As the leading real estate company, we create added value and sustainable living spaces, innovatively and passionately. Our real estate investments and products set high standards and we constantly strive to create added value for our stakeholders. We are steadfastly committed to sustainability and accept responsibility for our actions, our environment and the society.

Green leases – a marathon rather than a sprint!

With its Energy Strategy 2050, the federal government has set the course for a future of reduced environmental pollution. This means that sustainability issues and ESG (environment, social, governance) will continue to grow in importance and will be increasingly embedded in individual corporate strategies.

Read Story

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

Stücki Park – where life sciences and business come together

Since 2017, the site in Basel known simply as «Stüggi» to the locals is being completely transformed and repositioned. A former shopping centre has been turned into an urban development for leisure, entertainment, work and – above all – research, development and knowledge transfer. The former dyeing factory on the outskirts of the city is turning into an attractive life sciences hub of nationalimportance.

Read Story

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

Decarbonisation, net zero, buildings as power plants

Innovation smooths the way for sustainable executive management at Swiss Prime Site – and is firmly entrenched in our strategy. This enables us to implement innovation as an integrated principle across all our business fields. This is more important than ever in light of our climate target of «net zero by 2040».

Read Story

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

Maaglive: an oasis for working, residential living and cultural activities

The site of the former Maag Zahnräder AG near the Hardbrücke railway station was revitalised by the construction of Prime Tower, the Cubus and Diagonal annex buildings and the Platform corporate building. The buildings continue to shape the region to this day. The Maaglive project now marks the beginning of a new chapter.

Read Story

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

The real estate sector in the metaverse

Tech companies are investing billions in creating the next generation of virtual worlds. As part of this, real estate companies could look to expand upon their current business models in a targeted way. Yet not everything that is technically possible is likely to lead to success.

Read Story

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

Certification as a foundation for sustainable added value

We are convinced that sustainable, future-oriented governance increases the company's resilience. This particularly applies to Swiss Prime Site’s comprehensive real estate portfolio. The objective of certifying as many of the some 180 properties as possible enables the company to create a frame of reference, transparency and the foundation on which to generate ecological, economic and social added value for all stakeholders, for the long term.

Read Story

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

The next stage in real estate asset management

Addition isn’t just for maths – addition can also create synergies, pool knowledge and optimise customer benefits. In early 2022, the addition of Swiss Prime Site Solutions and Akara resulted in a single company. Officially completed in mid-2022, this successful merger represents the next stage in real estate management. 

Read Story

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

A new era of opportunity for sustainability

The phrase «turning point» is commonly used in various contexts at the moment. Epidemiologists, for example, are using it to refer to a new era and the considerably higher risk of pandemics. Politicians, meanwhile, are using it in the context of the war in Ukraine to describe the presumed end of a stable European order, in particular among the major powers. The expression reflects the fact that recent events have had such a profound impact that a return to any previous state of normality is no longer conceivable.

Read Story

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

New Work at Swiss Prime Site

Since spring 2022, Swiss Prime Site employees have been enjoying not just a unique work location, but also new office spaces that epitomise the spirit of New Work. The return of floor space by a tenant in the Prime Tower offered the rare opportunity to move closer together and to merge and redesign two adjacent storeys.

Read Story

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

Innovation Swiss Prime Site Stakeholder Infrastructure

Inspiring examples and success stories – in particular from start-ups from Silicon Valley – have provoked a flurry of innovation activity; innovation teams are being built and budgets discussed. The start-ups themselves benefit from modern systems, such as financing opportunities via crowdfunding platforms. Institutional investors are also looking for alternative sources of revenue and are increasingly considering investment in start-ups. In addition to banks as finance partners, foundations and sponsorship cooperatives have traditionally played an important role in funding and supporting promising business ideas. The sponsorship cooperative SAFFA, which helps female entrepreneurs to access funding, and Gebert Rüf Stiftung, created as a foundation for science and innovation, are just two of many such organisations.

Innovation – an evergreen

Pioneering achievements in the fields of technology, drive systems, mobility, energy sources and communication tools have changed and are changing how we live and work. A glance at the innovation landscape of today, or at the world of start-ups, shows traditional science blending with technology – usually designated by the suffix «Tech». Alongside PropTech, typical innovation areas include MedTech, BioTech, HealthTech, FinTech, RegTech, LegalTech and CleanTech, all the way to FoodTech. Information and communications technology (ICT) includes «big data» and analytics, software, and virtual platforms and realities (virtual, augmented, mixed reality). What has changed in recent years is the rapid prototyping and testing, the extremely high speed of new developments and the de facto equation of innovation with the digitalisation megatrend. Transformation is taking place on different levels, from technology to society to the environment.

Innovation doesn’t just mean adding «Tech»

What does innovation mean for the real estate industry, or, specifically, for a real estate company like Swiss Prime Site, which designs sustainable living spaces? As a real estate company, is it enough to simply take a look at the world of PropTech to find innovative (business) ideas and potential partners?

Innovation must be understood more broadly – especially for companies that invest in real estate and project development as well as in real estate-related fields of business, and whose business model encompasses the whole life cycle of real estate. Each phase of the cycle – from scouting and investment to development and construction, asset and portfolio management, during management and use through to conversion or divestment – offers room for innovation and new business models driven by start-ups. At the same time, direct and indirect disruptive forces from the customer side impact real estate companies. These include direct influences such as digital platforms for real estate transactions like Deal Estate and indirect influences such as the structural change in retail trade.

Life is changing in the digital age; the world is becoming more virtual. Other long-term megatrends like urbanisation and climate change are impacting living, mobility, the working world, consumer behaviour and leisure activities across the world. Digitalisation has produced the sharing and service economy, and with it the reality that not everything needs to be defined, built or owned permanently over the long term. The result is more freedom and flexibility. The development of space into living space is thus becoming increasingly challenging. Interdisciplinary approaches and the development of scenarios is becoming increasingly important – meaning that «thinking, planning and building in scenarios» will become a factor for success. When it comes to societal or environmental questions, such as issues of intergenerationality and biodiversity, just adding «Tech» is not always the answer.

A structured innovation process PLUS chance and creativity

Companies can negotiate these challenges and complexities by focusing on what remains unchanged. Stakeholder groups are at the centre of this. «Stakeholder centricity» means reflecting on what stakeholders actually want before turning back to the technology. At Swiss Prime Site, our innovation strategy and process are embedded in our company and sustainability strategy. A structured process helps to organise and prioritise the relevant topics and trends. This top-down perspective requires an open, critical mindset in order to question and rethink existing structures. Sketch out possible future scenarios and the path that leads to them – requirements and the necessary infrastructure, products and services can then be derived from this.

A well-organised process alone does not guarantee innovation, but it can help to transform ideas, skills and knowledge from a variety of disciplines into added value. It also takes courage to combine existing structures with agility and creativity and to experiment with them playfully. Unadjusted approaches and a sense of adventure can lead to new things – after all, many inventions are the product of pure chance: «You should always expect the unexpected.»

In the second part of the article, we explain how the innovation process is being implemented at Swiss Prime Site.