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Nina Müller

Chief Executive Officer – Jelmoli AG

1969, Zurich

«We make shopping an experience!»


Member of the Executive Board, Chief Executive Officer of Jelmoli AG


Master of International Business Administration, University of Vienna

Professional activity

In 1995, Nina Müller began her professional career as Sales & Marketing Manager Italy for Wolford. This was followed by positions in the retail sector in Vienna and London. In 2005, she moved to Swarovski where she held different roles, including the jewellery and crystal company’s Head of Retail Concepts and Retail Marketing until 2010. In 2011, she took up the position of General Manager to establish a new brand within Swarovski. Nina Müller has served as CEO of the watch and jewellery company CHRIST since 2016. Her key successes there included the introduction of store concepts as well as the expansion of the omnichannel approach. 

Mandates outside Swiss Prime Site

Listed companies: none

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