Group objectives and roadmap
Group objectives and roadmap
Swiss Prime Site sets targets that are phased in over time and focused on different levels. These targets and measures are based on the question of how the company can create value for different stakeholders. Moreover, which issues are particularly important for them and for the short, medium and long-term business success. Using materiality analysis, the financial and non-financial topics that will have a significant impact on general economic, social and environmental developments are evaluated and defined. On this basis, the goals are developed and put down into a roadmap – structured according to the capitals of the «integrated reporting» approach. This procedure reflects a sustainable business management and provides the basis for the integrated reporting.
In addition to the corporate objectives communicated in last year’s Annual Report, other objectives were added during the year due to COVID-19.
The Swiss Prime Site Immobilien asset management team received more than 500 tenant requests; these needed to be processed and concluded before the end of the year. More than 2 000 additional tenant requests were processed and concluded by Wincasa on behalf of third-party customers.
Despite the challenging year, it is important not to lose sight of the objectives set out in the 2019 Integrated Report. The first GRESB submission for the existing and development properties portfolio and the launch of the first green bond in accordance with the criteria of the framework drawn up for that purpose enabled two key milestones to be reached in environmental terms.
Despite all efforts, only the objectives relating to the fluctuation of employees, particular in the group companies Wincasa and Jelmoli, with high numbers of employees, were once again missed by a clear margin. It is therefore imperative that there is renewed intensification of measures in this area.
Under the supervision of the Sustainability Board, set up in 2019, Swiss Prime Site enhanced its long-term, strategic sustainability objectives in the reporting year. Leadership ambitions for targets and action programmes are based on three areas which are key for the whole Swiss Prime Site Group, derived from the vision and mission, material issues and the six capitals: customers, employees and environment. Innovative development of the business model, the provision of infrastructure that is fit for the future and sustainable financial success are part of the integrated range of objectives.
While the formulation of objectives regarding climate neutrality and the related CO2 reduction pathway are already well established and embedded in the strategy, objectives and measures relating to customers and employees need to be further specified for the group companies in question.
Category | Group objectives | Associated issues | Lead KPIs |
Stakeholders | Focus on the satisfaction and wellbeing of our customers. | Ensure customer satisfaction and safety and promote wellbeing |
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Customer satisfaction and retention |
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Finance | Create sustainable value. | Financing strategy Dividend policy |
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Infrastructure | Investment in socially acceptable and environmentally friendly properties and infrastructure in prime locations.
| Sustainable property and asset management |
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Future-oriented new builds and renovation projects in line with market requirements |
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Innovation | Further development of the business model and promotion of an innovative corporate culture. | Market orientation |
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Innovative corporate culture |
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Ecology | Ongoing optimisation of resource use and long-term objective of climate neutrality. | 2-degree objective (science-based targets) |
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Sustainable procurement |
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Employees | Strengthening the employer brand and encouraging the customer focus of our employees. | Employee development and retention |
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Responsibility, customer focus and service approach |
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As part of the business plan and budgeting processes, the group objectives need to be broken down to the individual group companies. The group companies can then define additional objectives and measures and assign them to the relevant capitals. It is important that at least one objective per capital contributes to the achievement of the overall group objectives.
This will help to streamline the group companies’ roadmaps, which to date have been created bottom-up. In addition, the KPIs, which are set top-down, will further improve the measurability of progress toward the objectives across the group.
Stakeholders | Continuous increase in customer satisfaction | |
Finance | Increase of eligible properties according to Green Bond Framework | |
Infrastructure | GRESB Score > peer average | |
Innovation | Targeted investments in start-ups | |
Ecology | Climate-neutral property portfolio by 2040 | |
Employees | Continuous increase in employee satisfaction |